Lot 3017

GK100SP 'The Original Jelly', March 1983 in original blister. After the succesful US test market it was time to launch SWATCH worldwide. In March 1983 a press conference was held and the lucky attendees received one of these Original Jellies in a new type of blister. The fully world's first fully transparent watch was a hit right away. Just 200 pieces were produced and thus the first limited edition Special was a fact. Proof of authenticity can be found in the round lettering inside the battery compartment: 'Unadjusted no (0) jewels'. Catalogue page 21/2